Merchandise-display device



Spt. 18, 1928. 1,684,753 w. zAREKo MERCHANDISE DISPLAY DEVICE Filed Jar. 50,3 1926 ze J y @d 3/ 9 l ATTORNEY Y Patented Sept. 1,8, 1928.

WALTER ZAREKO, OF' NATURAL BRIDGE, NEW YORK.

MERCHANDISE-DISPLAY DEVICE.

.application filed January so, 19,26. seriai No. stese.Y

This invention relates to merchandise dis.- play devices to be placed on a counter or in a window, and preferably the display device of the present invention is adapted for displaying a main article, such for example as a can, carton, or other container, and also a secondary article, which may take the forni of a premium to be offered in conjunction with the main article of merchandise, or the secondary article might be tendered for sale with the main article.

One of the objects of the inventionis to provide a device for displaying a main article which may be of any shape, whether round, square, or irregular, and which is adapted to furnish a support foi' the device so that a secondary article may be supported in the device with-out danger of the device' toppling over.k y

Preferably the improved merchandise dis-l play device comprises three panels so constructed and arranged as to provide means for receiving and holding the main andsecondary articles so that the device constitutes a dual purpose, three-panel display.

These being among the objects of the present invention, the same consists of certain features of construction and combinations and parts to be hereinafter described and claimed with reference to the accompanying drawings illustrating a preferred embodiinentof the invention enlarged,

Fig. 1 shows a preferred blank from which the improved display device may be formed;

Fig'. 2 is a front elevation of the display device after it has been formed `from the blank shown in Fig. 1, said view showing the device in use;

3 is a vertical section on the line 8, S'of Fig. 2;

Fig. al is a top plan view ofthe device; and

Figs. 5 and 6 are the detail sections on the line 5, 5 of Fig. 1,. showing the preferred 'and modified scoring which may be used in the blank.

Referring to the drawings, the device is preferablyfoi-ined from a blank, shown in Fig. ,1, which blank may be ofcardboard or any other suitable material whichwill allow of its being scored to form bending'lines. The blank comprises a main section or panel 10 and side sections or panels 11, 12, the blank being provided with fold lines 13 which are parallel and extend from the upper. to the lower edges of the blank, these fold lines beiiect'ions would be much more flexible, but in the vcase of the shallow scoring effect, such as is shown in Fig. 5, there would be a vtendency for the panels 11, 12 to move kor swing backwardly toward the plane of the nia-in section or panel 10. The latter feature as to the fold lines 13 is preferred, as will be made clear later on.

The blank is furthermore pro-vided with a folding section or easel 1 6. This is provided by slitting the blank transversely along lines parallel with the fold Vlinesx1`3 whereby a yfolding section 16 is provided which is in one piece with the main panellO. The section 16 is scored transversely at 17 to define a. main transverse fold line at the `iuncture between the section 16 and the main panel or section 10, and the section 16 is scored `transversely at ,18 so as to provide a supplemental transverse fold line 18 for the said section 1.6. vThe free end of the folding section 1G is formed to provide a tab 19 which has diverging edges 2O to impart to the tab a dovetail shape. At both sides of the tab 19 transverse shoulders 21 are provided. When the blank is cut for forming the folding section 1G a large recess 22iis left in the lower portion of the main section or panel 10, for a purpose to be explained. u i

A transverse slit 23 is formed in the blank alonga line above and parallel with the scoring 17, 1S. what shorter than the `length of the lower edge of the tab 19. so as to more securelv held the tab which is introdi'icedtherein. `When the section 16 yis bent backwardly and forwardly along the lines-of scoring 17, 18, the tab 19 may be introduced through the slit 23, and when the tab has been pulled for# g wardly as far `as possible the shoulders y21 will abut against the rear surface of the main panel 10.l The bending of the section 16 in the manner described provides a shoulder 24between the scoring 17 and 18.y The de- This slit 23 is preferably soniey i-ii vice is furthermore provided with one or more notches 28, 29 in the upper edgeof the' Y panel 12.V

The blank shown in Fig. 1, having been cut and scored as described, the panels 11, 12 may be bent slightly forwardly or as far as desired, and the fol/ding sectionlG bent -up and the tab 19 introduced through the slit 23, as before described, to provide a sort of ease.

' at the top ofzthe recess The display de the shoulder 2st will be approximately hori- A zout-al and will bear upon the top of the main aiticle, thereby furnishing an additional or auxiliary support for the entire display de- Y least substantially.

vice and for the secondary article-26 which is to be supported by the device. Inasniuch as it is assumed that the container 25 holds a. certain kind of powdered material, it is also assumed that the secondary article 26 is a dust gun. I-Iowever both the main and the secondary articles may he of any desired character. i,

Inasiiiuch as it is assumed that tliearticle 2G dust gun, a single notch 27 is shown for receiving the nozzle of the gun, and two notches 28, 29 are shown in panel 12 for receiving the loop-handle of the gun, so as to tend to hold the gun against rotation. Of course, the character and number of the notches 27, and 28, or the like,will depend more or less upon the secondary article which is to be supported by the panels V11, 12. For example, Vthe secondary article might be a paint brush, in which case there would only he required `one notch in each panel, and the notches would be properly shaped to receive the brush, while the. recess 22 may receive a can of paint, which in this case would be the main article.

VIt will be apparent from Figs. 2 and 3 that the forwardly protruding tab 19 extends sufficiently forward so as to give more or less ,additional support to 'the secondary article intermediate its length.` In some cases, as

where the secondary article is comparatively light, the tab 19 would be stiff and strong enough to support such article entirely or at Coming backto some such slight or shal- 4low scoring 14, as shown in Fig. 5, it has been stated that when the panels 11, 12 have been 'be displayed.

- bent forwardly to, say, the position shown in Fig. 4, there is soinetendency forthe side panels 11, 12 to move towards the plane of the main panel 10. In such case it is clear that the outer edges of the `notches 27, 29 willV forni contact edges 30, 31 which come in contactwith the ends of the secondary article which is supported by the panels 11, V12.

This tends to-prevent the display Vfrom tip which opensv through the lower edge of the panel, said recess adapted to receive a main article to be displayed and whicharticle is independent ofthe device, a folding section formed integrally lwith [the panel by a piece cut out to provide the recess, said panel having a transverse slit above its recess,

and saidfolding section having an end tab i which is inserted in and protrudes forwardly through said slit, saidfolding sectioii`being bent to provide," at the back of the panel,

an easel to rest on the top of said main article,

and the forwardlyV protruding end of said panels and theV tab providing a support located above the y recess for supporting a secondary article to 2. In a merchandise display device, a main panel, forwardly folding side panels at the side edges thereof, themain panel having a recess between' the side panelsto receive a Ymain article to be displayed, the recess being the same height as the article; anda shoulder at the top of the recess to rest on the main article, the side panels having notches in their upper edges to receive a secondary article to be displayed, and said panels being Vcomposed of a comparatively stiff board of suitable flexible `n'iaterial which is slightly scored vertically to provide parallel fold lines, suiiicient stock of the board being unscored at the fold 'lines whereby toY tendto cause the side panels when folded forwardly to tend to move backwardly in contact with f the said secondary articlethe main article and the forwardly folded side panels consti tuting the means for supporting thefdevice in upright position for displaying purposes.

WALTER' zAnEKo. 

